Manager’s Update – February 14, 2013
Last week, Mayor John Lewis hosted and premiered the very first digital state of the town. The 22-minute video, produced by the Gilbert Digital Team, features council members, business leaders, and other members of our community, while highlighting the town’s many accomplishments in 2012. Not only does the digital format of this presentation allow for a broader audience to be reached but it also shows viewers all that our incredible community has to offer. If you have not seen the digital State of the Town, I encourage you to watch it at www.gilbertaz.gov/stateofthetown.
Since the inception of the Gilbert Digital Team, they have made significant progress in making Gilbert a leader in digital government, setting a standard here in Arizona and nationally. The team has produced over 30 short and long format videos, changing the way Gilbert news is shared. They’ve also made a huge impact on Gilbert’s social media presence and are now actively using Twitter, Facebook, Instagram, WordPress and YouTube to share Town information and connect on a personal level with residents.
They’ve started an initiative called SMART (Social Media Advisory and Research Taskforce) to connect local businesses and organizations that are active in social media. This group meets quarterly to discuss social media trends and exchange ideas, helping to make the vastly changing social media world more manageable.
In addition, next week Gilbert is partnering with ASU’s College Of Technology and Innovation to launch SPARK App League, the first high school mobile applications contest in Arizona. SPARK is an acronym for “Schools Participate in Application Resource and Knowledge” and will give high school students from across Arizona the opportunity to create innovative apps that will be used by the Town of Gilbert. Find out more information about this program at www.sparkappleague.com and stay tuned as the winners of this competition will be announced in May.
These are just a few of the key initiatives we are focusing on to make Gilbert a leader in digital government. To find out more about what you can expect to see from the Gilbert Digital Team in the future, check out Gilbert’s Digital Roadmap.